ICMG

On July 6, 2007 the Ukrainian production company ICMG (Information and Communication Management Group) confronted the world with the 17-years old pop singer Sasha Duma by presenting a video clip of the song Не плачь, Марго! (Ne plach, Margo) or Don't Cry, Margo, which, according to the authors, would be inspired by the character of Margarita from Mikhail Bulgakov's novel.

Producer is Alexander Seriy, the video clip was directed by Katya Tsarik and the song was written by Ruslan Kvinta (music) and Vitaliy Kurovskiy (lyrics).

The title is a quote from the novel. When, with the help of Woland, the master is reunited with Margarita in Chapter 24, his first words are:

Мастер отстранил ее от себя и глухо сказал:
- Не плачь, Марго, не терзай меня. Я тяжко болен.



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